MY PORTFOLIO
ACHIEVEMENTS
At Kinsale Insurance:
📈Increased social engagement by avg. of 36% across platforms
💻Increased new website user acquisition by 75% YoY
📧 Increased email engagement by 47% YoY
At ChompTalk:
🟦Increased Facebook reach 21% in first month on staff
🎤 Has covered 41% of all existing NCAA gymnastics teams in live competition
At Defining Disney Podcast:
📲 Reached ~1000 followers 100% organically - no money spent on social
📊 Increased release-day episode download rate by 50% over first year on air
Skills:
⌨️ Has moderated four Discord communities of varying sizes
🤝 World-class sales and service training
📉 Conflict de-escalation training
WRITTEN CONTENT
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FEATURE: MEGAN SKAGGS, AN EXTRA YEAR, & TINY BOW PROJECT
A feature on Gator fifth-year Skaggs and the inspiring way she’s using her new eligibility to give back to her community
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ARTICLE: CONSTRUCTION INSURANCE, A VIBRANT BUT CHALLENGING MARKET
An article ghostwritten for Aspera Insurance Services on the challenges of the Florida construction market, placed in the special Florida edition of Rough Notes
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BREAKING NEWS: Baumann Injured
An exclusive breaking news report after star Gator Alyssa Baumann was injured at practice before what should have been her all-around debut
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FEATURE: The Little Team that Could: Boise State Broncos Rise to the Occasion
A feature on the Boise State gymnastics team as they sought their first National Championships berth in 2017
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PRESS RELEASE: KINSALE ANNOUNCES PROMOTIONS
A press release detailing the 2023 promotions at Kinsale Capital Group, picked up by Yahoo!Finance, NASDAQ.com, and others
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BREAKING NEWS: WR Van Jefferson Drafted by L.A. Rams
A breaking news report on a Gator football player selected in the 2020 NFL Draft, written live during the event - I led the site’s draft coverage
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REVIEW: BASELINE TAPHOUSE AT DISNEY'S HOLLYWOOD STUDIOS
A review of food and beverage offerings at the new Baseline Tap House bar at Disney’s Hollywood Studios theme park
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NEWS: Pair of Gator Signees Make McDonald’s All-American Roster
A brief news article on the naming of Gator women’s basketball signees to the prestigious McDonald’s All-American Game
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COVER STORY: INSURING CANNABIS-RELATED BUSINESS
An article ghostwritten for Aspera Insurance Services on the challenges of insuring cannabis-related business in Virginia, selected as the cover story for Big I Virginia’s quarterly publication
INTERVIEWS
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PROFILE: LEANNE WONG COMMITS TO GATOR GYMNASTICS
A feature written on Olympic alternate Leanne Wong after she signed with the University of Florida
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VIDEO: Alex Trivellin recaps transportation in 2022 and previews 2023
A PR video conceptualized, written, produced, and edited for the Transportation Division of Kinsale Insurance
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PREVIEW: Parity Poises SEC Championship For Even More Excitement
A preview of the 2022 SEC Championships including interviews and quotes from press conferences from coaches across the SEC
SOCIAL MEDIA
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EVENT CAROUSEL: FOOD TRUCK DAY
An example of content I implemented at Kinsale Insurance - photo carousels recapping major events at the company helped increase engagement, particularly from existing and prospective employees. Photos by Holly Cline, words and permissions coordination by me.
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THREAD: GREATEST HITS
A good example of community building and engagement skills from my podcast, Defining Disney - a thread of our most-downloaded episodes from 2022
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LIVE VIDEO: COACHES PANEL INTERVIEW
A live panel interview of the coaching staff of Gator Gymnastics, conceived and conducted by me. Currently at 1.1K views.
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THREAD: SENIOR NIGHT
An example of the live event coverage I’ve done for Gator Gymnastics meets - a short Twitter thread detailing the seniors’ celebration at the meet’s end for those who could not attend, as it was not televised.
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PRODUCT VIDEO: EXCESS PROFESSIONAL
Another content type I pitched and implemented at Kinsale - short videos detailing divisional or product launches. Shot and edited by Holly Cline, written and media trained by me.
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BRANDED HASHTAG: #ddpwatchnight
Discoverability and branding in one - the hashtag for my podcast’s virtually-hosted watch parties, so that comments from any participant could be found and used as content on our page. 16 different accounts are represented in the “top” results, not counting the podcast or either host’s personal account.
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ANIMATIC: DOWNLOAD MILESTONES
An example of basic graphic design work in my wheelhouse, featuring royalty-free imagery and small animation celebrating a podcast milestone
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REEL: FOLLOW ME TO...
More video content I conceptualized and implemented at Kinsale, this time for its sub-brand Aspera, where we recapped a trade show we attended by using the “Come with me to…” hook popular on social media today - was one of the account’s only posts to reach outside its following.
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SOCIAL PROOF: CHART PERFORMANCE
A major piece of our podcast social strategy was social proof - demonstrating to outsiders that listeners considered our show to be high-quality in an effort to bring those outsiders into the listener group. See Podcast page for all-time achievements.
DATA, RESEARCH,
& VISUALIZATION
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INFOGRAPHIC: OCEAN MARINE
An infographic detailing target classes for the Ocean Marine Division of Kinsale Insurance. Graphics by Holly Cline and Dana Hoeck, words by me.
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DATABASE: NCAA GYM ROSTERS AND COMMITS
A Google Sheet constantly updated by College Gym News editors with information on 80+ rosters and commits for teams across the nation - I helped build out the original framework for the sheet and input the rosters from 2010-2020 seasons for SEC, EAGL, MRGC, and MAC teams (25 teams)
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GRAPH: DEFINING DISNEY RUBRIC SCORES
An infographic detailing the films my podcast has scored, their release years, and the eras of Disney animation they belong to